The Digital Storefront

Chief Mounts and Omnivex digital signage

Digital signs are popping up everywhere, from restaurants, universities and corporate offices. This month we hear from Doug Bannister, CEO of Omnivex Corporation.

We also found out the 5 most important questions you need to ask about digital signage placement from the experts at Chief Mounts:
Top 5 Questions You Need to Ask About Digital Signage Placement

What exactly is digital signage and why are organizations implementing it?

Everyone has a fundamental need to communicate, and digital signage is a medium through which this can be done. In its simplest form, digital signage is the digital delivery of visual content on a network of displays that is centrally managed and controlled.

The screens can be dynamic, interactive, and are generally networked. Organizations implement digital signage to serve three main purposes: To sell a product or service, to create an experience, or to educate and inform.

Why do you think businesses are switching to a digital workplace?

Gone are the days of walls of closed door offices. Today many work environments have evolved into free flowing workplaces that enable collaborative work and with employees who often work virtually. In these environments the communication of information, such as corporate messages, and departmental KPIs, has become increasingly important. For all organizations getting the right information to the right people are at the right time is not just a nice to have but is imperative to business success.

How does the Internet of Things (IOT) affect the Digital Signage industry?

In the early years, digital signage was often nothing more than a rotation of static images running on a large screen. Digital signage and the Internet of Things are a perfect match in many ways and have helped fuel each other’s adoption and growth. Devices such as digital signs, tablets, and kiosks that are driven by a powerful visual communications software platform like the Omnivex solution have the ability to leverage data coming from multiple sources to drive the content that is being shown. The explosion of devices fueled by the Internet of Things is leading to an even bigger explosion of data from these devices that successful organizations will need to find a way to use to impact positive change.

We keep hearing the buzz word ‘Big Data’. How does this apply to digital signage?

There has been an exponential growth in the availability and volume of data. Virtually all devices are now generating data, in some way, shape, or form. Think of the volume of data being generated by your mobile phone today versus your home phone 5-10 years ago. Back then your phone led to a simple entry of name, address, and phone number in a printed phone book. Now, the device, the apps on it and the technology in it like the GPS and Bluetooth all generate data.

When you integrate data into your digital signage you can drive action, improve behaviour, enhance culture, breakdown silos, and increase sales, ultimately this will help you gain competitive edge and leap frog your competition by innovating with information.

What advice to you have for organizations looking to implement digital signage?

The popularity of digital signage is growing at a rapid pace, and the applications within organizations are evolving. In the never ending quest for a better viewer experience, many new technologies such as gesture control, NFC, 4K video, and augmented reality are hitting the marketplace and vying for attention.

Customers today expect to be engaged with valuable information and rich media experiences. Companies that use digital signage to create an intelligent, engaging, and interactive experience will be able to stay ahead of the competition.